- Hindi News
- 1000 cinema halls may close, TV’s TRP block, Cr0 crore will subscribe on OTT platform
Tired of ads? Install Dainik Bhaskar app for news without ads
6 hours agoAuthor: Janardhan Pandey
- Copy the link
- TV’s TRP was sometimes 24, now 4 is not coming, people don’t even watch ‘KBC-Bigg Boss-The Kapil Sharma Show’
Deepali Porwal is a resident of Kanpur. She says I watch my TV series when I have free time. Sometimes in an auto rickshaw or sometimes at the dinner table. It has happened so many times that the TV is playing in front of me and I am watching this story on mobile, because the next part of the day also comes on mobile.
Rohit Mishra is from Rae Bareli. It is said that he has not recharged his TV for six months. He is now watching Bihar elections, IPL, India-Australia cricket series on laptops and mobiles. They see most of the newly released movies in theaters on Fridays. He loves to write and speak on movies. So, he will still go to the theater for movies. But there is a condition that if the film is screened at the theater and OTT (over the top) at the same time, they will go to the theater for some films.
Both of these things are from December 2020. The same thing happened with OTT in February 2020. I wrote OTT in one of my news headlines. One of my colleagues got angry and said- People don’t understand OTT, what is this? I said, upstairs, on a digital platform, she started saying, everyone does journalism a bit like you. I said, do you watch Bigg Boss, KBC on mobile? Speak – yes. Asked how Bolin- The app is in my mobile. I said – this is OTT.
He was recently discussed on OTT again. Bolin – Driving a car, burning petrol, parking money, 300 tickets, popcorn, 1500 spent for the movie. So, how many Bollywood-Hollywood movies should I watch on OTT? She also sat on the quilt and drank tea.
I stopped, I started walking …
Deepali Porwal, Rohit Mishra and fellow women journalists have not stopped watching TV and movies, this habit has changed. Now what is happening in this habit. Let’s examine it in more detail …
In 2012-1-13 itself, OTT platforms ‘Ditto TV’, ‘Eros Now’, ‘Spool’, ‘Bigflix’, ‘Sony Live’ were launched. That year, the IPL also aired live on NexGTV on the OTT platform. But the general audience in India downloaded OTT platforms for ‘IPL’, ‘Sacred Games’ and ‘Mirzapur’. After downloading, Sushant Singh Rajput’s last film ‘Dil Bechar’ was watched by more than 5.5 crore people.
Apart from Hindi, more than 95 OTT platforms including video streaming, music, podcasts in Marathi, Tamil, Telugu, Bengali, Punjabi and other regional languages have been launched in the market. Even ‘Hulu’ has not come to India yet. But with the theft of DNS, VPN Jugaad, Indian audiences are watching.
TV and film trade analyst Salil Kumar Ande says TV’s TRP has been completely destroyed. Amitabh Bachchan-Ayushman Khurana, Alia Bhatt, Akshay Kumar, Varun Dhawan are bringing their films to OTT. That is, everyone understands the future. Now OTT is the only choice.
How happy we are to have our heart on you
A report by KPMG estimates that by 2023, the number of OTT video subscribers in India will exceed 50,000 million. Senior film journalist Ajay Brahmatmaj says that there are so many movies in India that only 5 crore people have seen a movie like Bahubali.
Trade analysts say that out of the Rs 100 that has come to publicity so far, Rs 60 has been spent on TV, Rs 30 on digital and around Rs 10. But in the next three years, that number will reverse. About 60 per cent of the money will go to digital or OTT. Big stars will go to OTT to advertise their movies.
After 3 years, the market for OTT will be around Rs 12,000 crore
According to the PWC report, the OTT market in India in 2018-2018 was only Rs 4,464 crore. 11,976 crore in 2023. This simply means that producers will either have to understand the demand for OTT or they will have to exit the industry. Salil Kumar and Direct says that in the near future, the same cinema and TV shops will be closed.
On the other hand, the way the TRPs of KBC and Bigg Boss are constantly coming down, TV producers will not be able to drag them for long. The loss from the show could also be offset by the removal of Salman Khan and Amitabh Bachchan. People who go to OTT have a simple reason behind this.
People are starting to watch movies on mobiles, believes Ajay Brahmatmaj. The next day, the movie leaked. The cinemas were already closed. When I was living in Patna, there were more than 20 cinemas. Now there are some four to five balances. Earlier, there were reports of closure of single screen cinemas in Hyderabad and many other places. More than 1,000 movies are expected to close in the next two years.
You stole my heart, don’t steal my eyes …
OTT is being praised by survey and trade analysts at many companies with market research. But senior journalist Dinesh Shrinet says, “OTT has put all its strength into reaching as many people as possible.” A lot of experiments are being done. But the content to remember has not yet been created. Senior film journalist Anupama Chopra said that movies that go home due to OTT are getting lost in people’s minds. People are watching movies in pieces at their convenience.
Actor Amol Parashar, who is in the spotlight from the OTT platform, says that no one here can be forced to show anything. Only when the content is strong will people be able to see the whole thing. Otherwise the audience will turn off and go halfway.
The biggest challenge of OTT in such a situation is that the cinematographer puts a variety of dishes in the plate and focuses on the excellent taste. However, there are now three special types of content on OTT. First, TV shows, web shows, movies from around the world. These are dubbed and shown in different languages. Second, originals, new movies and new shows are being created. Third, music and podcasts.
The main source of revenue for the OTT platform is subscription money. In addition to this, money is earned by showing advertisements in videos. More than one person uses it at different times after subscribing. There are many membership plans that people take with friends. OTT buys space on servers for money from people. In addition, he buys money from the person from whom he buys the material. Meanwhile, it was reported that Ranveer Singh and Deepika Padukone are ready to pay Rs 100 crore for the purchase of starrer film rerrer.
OTT Corona is positive
Ali Hussein, CEO of Eros Now, says: “We had no idea about the sudden arrival of so many users. In the last months of 2022, as much growth as we expected, people reached before the end of 2020. We hope this grows even more.
Come on, get in my car …
Nowadays, OTT is focusing on providing content in the regional languages of India rather than Hindi and English. Currently, there are about 35 video OTT platforms offering content in 35 regional languages.
The lockdown has gone extremely badly, the salary has been cut. The number of people who used to go to the cinema for five-six days to relieve fatigue from work will decrease. OTT has brought DTH to the near end. In such a scenario OTT Entertainment is going to be the most powerful player in the world.