December 15, 2020 3:00:28 PM
Director Karan Johar announced on Tuesday his foray into talent management with the Dharma Cornerstone Agency (DCA). Johar launched DCA in partnership with Bunty Sajdeh’s talent management agency, Cornerstone.
Johar took his socializing handles to share an official statement and the logo of the Dharma Cornerstone Agency.
“We are delighted to announce the newest company, a talent management agency, Dharma Cornerstone Agency (DCA). We at @DharmaMovies have always thrived for the best, and DCA will also serve as a platform to feed the best and become an indomitable power of talent! @ apoorva1972 @buntysajdeh “, Karan Johar wrote next to the statement.
– Karan Johar (@karanjohar) December 15, 2020
The full statement reads:
“With its huge contribution to Indian cinema for over 40 years, Dharma Productions is now ready to redefine the representation of artists in the spectrum of actors and talents in the music industry to unleash the perfect opportunities for them and help them build their careers. in their respective industries. Moving to the surface of this partnership with Cornerstone, this new talent management agency is called the Dharma Cornerstone Agency (DCA).
Over the years, Dharma Productions has contributed significantly to the core of this industry with different artists. He raised the ground for many passionate, talented and hardworking individuals and paved the way for newer heights.
Cornerstone, led by Bunty Sajdeh, has proven its expertise in end-to-end talent management for over a decade. With its strategic brand building skills, from both conventional and digital sales and marketing to licensing, animation and gaming, PR and general image management, Cornerstone has successfully represented several prominent talents in sports and entertainment.
Continuing the same legacy of Dharma Productions and Cornerstone, the Dharma Cornerstone Agency (DCA) aims to be an indomitable talent that will lead collaborations and become the landmark for the management and representation of artists in the country.
Dharma Cornerstone Agency aims to be a safe home, where experienced professionalism will meet existing and contemporary talent in this era of popular culture to strengthen the production and accessibility of premium content through movies, presentations, OTT content, events, appearances. He will also work with his talent to build his brand through their digital / social presence and personal PRs. With dedicated efforts to serve as a platform for shaping, polishing and refining the career of each artist, the agency aims to unite the dreams and potential of each associated talent. “
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