Parle Products, the country’s largest biscuit brand, and IT company IBM on Thursday announced a partnership.
It also said that Parle Products will benefit from IBM’s Transformative Hybrid Cloud and Artificial Intelligence (AI) capabilities and security and industry-leading experts. He will also benefit from the company’s business advice and technology services in the technology sector.
Delivery will be at the right time and in the right place It is said that this partnership will result in the best-selling products like Parle Parle-G Biscuits at the right time and in the right place in the market.
Also read: If you take any LIC policy, check the maturity and premium status immediately. The largest biscuit brand in the country- Speaking on the occasion, Ajay Chouhan, Executive Director, Parle Products, said, “Our priority is to meet the growing demand of Indian consumers. We provide the largest biscuit brand in the country. By working with IBM, we will strengthen our security net and streamline our operations by reducing time in the market – which will be a significant achievement for us.
Parle covers 70% of the market. Parle-G or Parle Glucose Biscuit manufactured by Parle Products Pvt Ltd is one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the best selling biscuit brand in India. Glucose biscuits account for 70% of the market in India.